Bootlegger Spring 2019

Spring is always a challenging season for campaigns. We typically shoot during the winter months, so outdoors is out of the question. We opted for an indoor shoot with a lot of greenery. This way, we were able to emulate the look and feel of Spring.

As the digital designer for Bootlegger, I helped make the campaign come alive on the website by layering the images on top of plant textures and light greens. This way, even when cropped, the images maintain the feeling of Spring.

Spring Must Haves

To support the investments the clothing buyers made, I decided to highlight key trends below the fold in the Spring Must Haves section. This section would change every couple of weeks until the end of the season.