Bootlegger Holiday 2019

Working with the Bootlegger Marketing Design team, I develop the concept and direction for the Holiday 2019 campaign — a carefree, outdoor shoot that focused on the warm feelings that the holidays can bring.

We dedicated the main banner of the homepage to new arrivals, so we decided to have a section underneath the fold that was another entry point for the men’s and women’s sections of the shop. This way, the customers wouldn’t have to scroll back up to click on the main menu.

Bootlegger always strives to be The Place for Jeans, so it made sense to have an entry point for denim underneath these banners. We decided to have dedicated buttons for plus sizes and longer inseams (tall), so our customers could find their perfect jeans faster.

Holiday Staff Gift Guide

To support the campaign, I was in charge of creating the staff holiday gift guide. We surveyed home office and field employees to get to know what they’ll be buying their loved ones and why.

From there, we selected items based on availability and holiday appeal and shot them as flat lays to create more visual appeal. These images would be used across multiple platforms and for our staff gift guide.