Email Design

A big part of my job as an in-house designer at Bootlegger Clothing was designing their daily marketing emails. Most of them were promotional, so I had to keep the sales in mind while desiging the layouts.

Not only was I incharge of the layout design, but I was also expected to write copy for the emails that were product focused.

Illustrations

Some emails that were big promotions, or emails that were very holiday specific, required illustrations. This way we could create visual interest.

Motion Graphics

At times I was also required to create gifs for our promotional emails. I would use a combination of Illustrator, Photoshop and sometimes After Effects to create them.